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ONE DISTRICT ONE PRODUCT(ODOP)

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Empowering Dumka’s Bamboo Artisans through the ODOP Initiative

Introduction:

Dumka, a culturally rich district in Jharkhand, is home to numerous communities with exceptional historical skills in the art of bamboo craftsmanship. For generations, these artisans have meticulously woven intricate bamboo artifacts that encapsulate the essence of their cultural heritage. However, the lack of sustained efforts and limited exposure has kept their remarkable talents hidden from the wider world, stifling their growth and potential for prosperity. However, the lack of sustained efforts has hindered their growth and obscured their visibility to the wider world. To address this challenge and unlock their true potential, the Dumka administration has embarked on an ambitious initiative under One District One Product program.

Objective:

The primary objective of the initiative is to empower bamboo craftsmen as true entrepreneurs by equipping them with the necessary tools and resources to thrive in their craft and build sustainable businesses. The initiative aims to achieve this goal through a multifaceted approach that focuses on enhancing their existing skills and knowledge in bamboo craftsmanship, while also encouraging them to explore and adopt innovative designs and techniques.

To achieve the empowerment of bamboo craftsmen, the initiative will establish training programs and workshops that provide them with access to advanced techniques, modern tools, and best practices in bamboo craftsmanship. These capacity-building efforts will not only help artisans improve the quality and intricacy of their creations but also enable them to create a diverse range of products that cater to different market demands.

Furthermore, the initiative seeks to address market challenges that bamboo craftsmen often encounter. It will conduct market research and analysis to identify potential market gaps and opportunities, enabling craftsmen to produce items that are in high demand and align with current market trends. Additionally, the initiative will foster collaborations with established businesses, both domestically and internationally, to help craftsmen access larger markets and gain exposure on a global scale.

A key aspect of the initiative’s objectives is to prevent seasonal migration among bamboo craftsmen. By empowering them with entrepreneurial skills, encouraging innovation, and enhancing market access, the initiative aims to create stable and lucrative livelihoods within their own communities. This will not only contribute to the economic development of the local areas but also help preserve and promote the rich cultural heritage associated with bamboo craftsmanship.

To support the success of the initiative, partnerships will be forged with government agencies, non-profit organizations, private enterprises, and educational institutions. These partnerships will ensure a sustainable flow of resources, knowledge exchange, and continuous support for the bamboo craftsmen throughout their entrepreneurial journey.

Ultimately, the initiative envisions a transformed bamboo artisan community, where skilled craftsmen are no longer solely dependent on seasonal income but have become successful entrepreneurs, providing for themselves and their families year-round. Through this comprehensive approach, the initiative strives to create a positive impact on the lives of bamboo craftsmen, their communities, and the broader socio-economic landscape.

Training and Capacity Building:

Under the intensive training and capacity-building program, these artisans are being equipped with advanced finishing skills and modern design techniques using software. Additionally, the initiative provides an assured buyback, ensuring sustained support to these budding entrepreneurs.

Encouraging Sustainability:

The initiative takes a step further by providing each trainee with fifty bamboo samplings to cultivate their bamboo farms. This fosters sustainability, ensuring a steady supply of raw materials and reducing dependency on external sources.

Partnerships with Renowned institutions:

The program has forged valuable partnerships with renowned institutions, including ESAF-LIMS,  IKEA and Fab India, who are interested in sourcing bamboo products from these artisans. This collaboration not only opens new market opportunities but also brings global recognition to the craftsmen’s exceptional work.

Women Empowerment:

By conducting the entire program within the villages, the initiative encourages more women artisans to participate, eliminating travel barriers and promoting gender inclusion in the bamboo craftsmanship sector.

Infrastructure Development:

To facilitate seamless production, bamboo-making sheds are being constructed for the artisans. This infrastructure upgrade ensures that the craftsmen can create their products with ease and efficiency.

Conclusion:

The ODOP initiative in Dumka district, Jharkhand, stands as a beacon of hope for the traditional bamboo artisans. Through comprehensive training, financial support, sustainable practices, and strategic partnerships, the program aims to unleash the full potential of these craftsmen, helping them become successful entrepreneurs and preserving the rich cultural heritage of bamboo artistry for generations to come.

List of Activities under ODOP initiative:

 

  1. Skill Improvement Initiative for Tribal Youth of Dumka (Skilling rural man and women in bamboo products for generating employment in Dumka through assured by buyback) : The Skill Improvement Initiative for Tribal Youth of Dumka aims to empower rural men and women in the region by providing them with skill training in bamboo product making, generating employment opportunities, and ensuring a sustainable livelihood. The initiative is spearheaded by the District Administration of Dumka and is focused on supporting the local Mohali bamboo artisans.The initiative’s primary component is an intensive training program that targets 1500 local bamboo artisans. During this training program, the artisans undergo upskilling to enhance their existing bamboo crafting techniques and learn new ones. The goal is to equip them with advanced skills that can lead to the production of high-quality and innovative bamboo products.The training program also focuses on product designing, enabling artisans to explore creative ideas and develop new and market-relevant bamboo products. This emphasis on design innovation helps the artisans produce items that cater to diverse customer preferences and demands, thereby expanding their market potential.To support the artisans during the training period, a wage loss allowance is provided. This ensures that the artisans can focus on learning and upskilling without worrying about their income during the training period. This financial support encourages active participation and dedication to the program.Moreover, the initiative ensures a market for the bamboo products created by these skilled artisans. It achieves this by establishing buyback agreements with well-known companies like IKEA and Fab India. These buyback arrangements assure the artisans that their products will be purchased at fair prices after production, providing them with a reliable source of income.
  1. Bamboo product making shed development (in all 10 blocks of Dumka District):In addition to skill training, the initiative also focuses on providing a conducive working environment for the bamboo artisans. The “Bamboo product making shed development” component involves the construction of dedicated working sheds in all 10 blocks of Dumka District. These sheds are designed to be spacious, well-lit, and equipped with necessary tools and facilities for bamboo product making. By providing proper workspaces, the initiative seeks to enhance the artisans’ productivity and efficiency. Overall, the initiative aims to create a comprehensive ecosystem that supports the growth of the bamboo artisan community in Dumka. By providing skill training, design support, financial assistance, and a guaranteed market for their products, the initiative endeavors to uplift the socio-economic status of these artisans and contribute to the sustainable development of the region. The successful implementation of this initiative has the potential to transform the lives of bamboo craftsmen and women, fostering entrepreneurship, and driving economic progress in the local communities of Dumka District.

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One District One Product initiative Bamboo Product list of Dumka District

Product List(PDF 06 MB)

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Products Identified under One District One Product Initiative (ODOP)

Product List(PDF 02 MB)

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Schemes of Government India relevant to the ODOP Initiative

View Initiative(PDF 01 MB)

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Details of workshop for Bamboo product making skill training
View Details(PDF 01 MB)

Support desk for ODOP
Name:- Sri Nishant A. P. Ekka
Designation:- DPM, JSLPS
Mobile No.:- 9007060008
Mentor Details
Name:- Sr. Preet Deep Singh
Designation:- ODOP, Invest India
Mobile No.:- 9205058110
e Mail Id:- preet.singh@investindia.org.in
Details of department providing institutional support to beneficiaries availing support under ODOP initiative
S. No. Name of SPOC Department Address Contact Email  ID
1 Sri Nishant A. P. Ekka JSLPS, Dumka Dumka 9007060008 ekkaapnishant@gmail.com